LeanFarm is a technology company that, based on the Lean Manufacturing model, assists agribusinesses in data collection and management. Their goal is to help the agriculture sector, identifying problems and implementing solutions, resulting in a more efficient and productive process.With that, the brand’s main visual concept was inspired by a crop.
The symbol was inspired by a wheat plant, built with geometric shapes. It is accompanied by a modern sans serif typography, that reflects technology and precision.
The combination of colors and shapes results in a graphic system that is within the company’s proposal, a technological, reliable, and professional brand, but still true to their agricultural roots.
